Lastfm Acquired by TV Titan Cbs

Lastfm Acquired by TV Titan Cbs

Dennis Faas's picture

Although it seems as if everyone was wrong about the Microsoft purchase of Yahoo, there have been a few other notable acquisitions online in the last few weeks. First, there was Google's incorporation of advertising firm DoubleClick, a move that should consolidate the big G's hegemonic presence on the web. Now, there's word that major television broadcaster CBS has soaked up Last.fm, a hugely popular Internet radio project.

So, what is Last.fm?

We all know CBS for its Dan Rathers, corny holiday made-for-TV movies, and CSI crime-o-ramas, but many web users may still be unfamiliar with Last.fm. However, the online radio service -- which links users with all types of legally streaming music -- is growing consistently. It now boasts 15 million subscribers.

So, how much is the deal worth?

Although it's not the $1+ billion Google threw down at YouTube, CBS has reportedly paid $280 million for Last.fm. The money will likely go to acquiring more friendly artists and building out a recently announced video sister site, which should act something like Yahoo's Launch database. (Source: latimes.com)

Media responses to the acquisition are anything but overjoyed. With CBS' immense size, few believe it will ensure the grassroots growth many of these online projects thrive upon. (Source: franticindustries.com)

These worries might be visible enough by the comments from each side. Although CBS appears ecstatic, calling the purchase a "chance to get new eyeballs -- or in this case ear lobes" interested in online radio, Last.fm representatives have refused to make a statement at all.

Maybe they're just too busy buying yachts.

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