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Adobe announced last Thursday that it was partnering with Yahoo! to bring ads to PDF (Portable Document Format). Through an opt-in service, publishers of PDF files can now have relevant text ads appear alongside their instruction manuals, stock ... reports, and press releases. After registering online with Adobe, businesses upload their documents for keyword analysis which matches advertisements with the file. "By partnering with Yahoo! on this innovative advertising service we are creating opportunities for publishers to build new businesses around unique content that previously was just given ... (view more)

On Friday, Google employee Lauren Turner created a post on the official Google blog which criticized Michael Moore's new film "Sicko." The post caused so much outrage that Turner has since posted another note which apologizes for her controversial ... suggestions. In the original post, Turner not only panned the movie but also offered health care advertisers a way to fight back by placing Google ads so that when a user searches for Sicko, their health care ad pops up. "We can place text ads, video ads, and rich media ads in paid search results or in relevant websites within our ever-expanding ... (view more)

When Newsweek's Steven Levy sat down with Bill Gates to discuss the Vista debut, it wasn't long before Apple's television ads were brought up. The ads depict a cool, young "Mac" guy and a not-so-cool "PC" middle-ager, played by author John Hodgman. ... A recent ad showed Hodgman having to undergo surgery to update to Vista. Gates' reaction? Well, he wasn't too impressed. (Source: dailytech.com ) "I don't think the over 90 percent of the [population] who use Windows PCs think of themselves as dullards, or the kind of klutzes that somebody is trying to say they are," Gates says. (Source: msnbc.com ... (view more)

Remember the days when Google was synonymous with the phrase "search engine"? That time has long past -- a result of Google's endeavors into unending lines of new applications. Recently, the company has announced that it will also be expanding into ... offline media, as it ventures into radio ads. Google Spokesperson Michael Mayzel said that the company will begin a public test of Google Audio Ads by the end of this year. The service will use the same AdWords system that Google uses in web searches. For radio advertisers, this means a more customized target; ads will be tailored not only by the ... (view more)

Advertising in video games is hardly a recent development, but Electronic Arts (EA) plans to add a new wrinkle to the formula: ads that are automatically updated and downloaded into games over time. To make this happen, the gaming giant inked a deal ... with two major marketing companies: Massive Inc. and IGA Worldwide Inc. Both IGA and Massive will begin streaming ads into the Xbox 360 and PC versions of upcoming EA titles. Battlefield 2142 and the next incarnation of the Need For Speed franchise will be the first recipients of this agreement. Never noticed ads in games before? Think about your ... (view more)

AdSense is an advertising program run by Google. Website owners can enroll in this program to enable text and image advertisements on their sites. These ads are administered by Google and generate revenue on a per-click basis. Google utilizes its ... search technology to serve ads based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted ad system may sign up through AdWords. AdSense has become a popular method of placing advertising on a website because the ads are less intrusive than most banners, and the content of the ads ... (view more)

Pop-up ads are a form of online advertising on the world wide web intended to increase web traffic or capture email addresses. It works when certain web sites open a new web browser window to display advertisements. The pop-up window containing an ... advertisement is usually generated by JavaScript, but can be generated by other means as well. A variation on the pop-up window is the pop-under advertisement. This opens a new browser window, behind the active window. Pop-unders interrupt the user less, but are not seen until the desired windows are closed, making it more difficult for the user to ... (view more)

Infopackets Reader Phil C. write s: " Dear Dennis, I have been a long time subscriber to your online magazine (since early 2002) and have found your articles to be both informative and especially easy to read. And, although, I admit I don't have ... time to read all of your articles, there always seems to be an issue you've covered (more often than not) that deals with similar computing problems that I face on a day-to-day basis. For that, I am deeply gratified. I'm writing you today with regard to some of the changes you've made to the site. I like the new layout (especially the links to ... (view more)

Infopackets Reader Gaye B. writes: " Dear Dennis, I'm a newbie on the computer, and I have a big problem with popup advertisements. When I first got my PC, I let a friend use it to surf the web (unsupervised). Since that day, my computer has been ... infested with despicable ads appearing on the screen. What can I do to stop this from happening? " My response: The first thing you should do is tell your friend to mind where he surfs because it has caused you and your PC a lot of trouble! The next thing you should do is download some software that can remove / block popup advertisements ... (view more)