advertising

Thu
18
Nov
John Lister's picture

Google Faces $2.7 Billion Fine

Google is set to pay a fine of more than $2.5 billion for unfairly favoring its own shopping comparison service in search results. But critics say the fine is too small to have a serious effect on the company. A European Union court has rejected an ... appeal by Google against a 2017 fine imposed by the European Commission for breaking antitrust rules. The case involved the way the main Google Search service handled queries about products. As well as relevant product pages on retailer and manufacturer sites, the results list would often include relevant pages on price comparison services. Google ... (view more)

Wed
10
Nov
John Lister's picture

Apple Privacy Boost Hurts Facebook Revenues

A change giving Apple users more control over their data has cost four major tech companies nearly $10 billion in lost ad revenue according to one estimate. But the drop is nowhere near as big as Facebook had warned. The change, which took effect in ... April, affects a tag called Identifier for Advertisers that links to a specific iPhone. It lets advertisers combine data from multiple sources and build up a picture of the device owner's interests, helping them better target advertising. Individual apps must now ask for permission (via an on-screen prompt) to access the tag, giving users greater ... (view more)

Thu
28
Oct
John Lister's picture

Brave 'Privacy Browser' Ditches Google

A browser that promotes privacy as its key feature is ditching Google as its default search engine. Brave will instead use its own search service, though users are free to change back. Although Brave is based on the same Chromium code as Google ... Chrome, it's marketed towards users worried about privacy. By default it blocks all third-party ads and tracking tools. Until now, the browser has used well-known search engines as the default search tool. These include Google in the United States, Canada and the United Kingdom and DuckDuckGo in Germany. However, Brave has been developing its own ... (view more)

Thu
04
Feb
John Lister's picture

Facebook: Let Us Track You to Help Businesses

Facebook is to tell Apple users that it needs to track them to benefit businesses. It's a response to new Apple rules that mean users must opt-in to some forms of tracking. The messages, currently being tested, will pop up when users access Facebook ... on an iPhone or iPad. According to copies seen by CNBC, it reads as follows: Allow Facebook to use your app and website activity? Get ads that are more personalized Support businesses that rely on ads to reach customers To provide a better ads experience, we need permission to use future activity that other apps and websites send us from this ... (view more)

Wed
27
Jan
John Lister's picture

Google Says Cookie-Free Advertising Works

Google believes it's found a way to replace privacy-breaching cookies while still letting advertisers find success. It's testing a way to effectively combine data from thousands of users to target ads. Cookies fall into two main types: first and ... third party. First-party cookies are generally uncontroversial as they simply identify a user on a website, including any previous activity such as website preferences. For example, a premium website could let somebody log in to an account and then use cookies so they don't have to log in again for a set period such as a week. Third-party cookies are ... (view more)

Thu
24
Dec
John Lister's picture

Internet Baffled by Bottomless PJs

If you keep seeing a pair of bottomless pyjamas on the Internet, don't worry. It appears to be a glitch that's highlighted the quirks of online advertising. Many users have reported seeing the ad multiple times a day, in some cases embedded in ... almost every page they read. It's particularly noticeable as it's a somewhat unusual product, namely a one-piece tartan outfit with a flap on the backside, presumably to allow bathroom breaks without undressing. The ads are automatically placed by Google and appear to be placed by a Chinese tech company which has the same registered address as a "fast ... (view more)

Tue
20
Oct
John Lister's picture

Windows 10 Brings MS Office Start Menu Surprise

Microsoft has added links to Office web apps on Windows 10 computers without asking permission. It's more of an irritation than a damaging problem, but it's certainly safe to say some folks are irritated. The links appear to have been added by an ... automatic update, with some users reporting their computer restarted without warning and they lost some work that hadn't been saved. (Users can set Windows 10 to only restart automatically at set times such as during the night to stop this happening.) The links appear in the Start Menu alongside other apps as a single tile that contains several small ... (view more)

Tue
07
Apr
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Chrome Cookie Change Put on Hold due to Pandemic

Google has temporarily reversed a change intended to increase security and privacy in the Chrome browser. It says it can't risk disrupting websites when so many people are more reliant on the Internet than normal. The change was to the way Chrome ... handles third-party cookies . These are small text files placed on a computer when it visits a website. Unlike standard cookies, they aren't accessed by the site in question, but rather a third-party and are often associated with unpopular behavior such tracking a user's activity across the web to build up a profile of their interests to target ... (view more)

Thu
16
Jan
John Lister's picture

Chrome to Block Third-Party Cookies

Google says it will block third-party cookies, which can track Internet users in ways they don't expect. But it could be up to two years before the block is fully in place. A cookie is a small text file placed on a user's computer by a website. The ... idea is the site can check for the cookie later on and customize the users' web experience. Examples of 'legitimate' cookie use would be an online store that holds items in a virtual 'shopping basket', and a movie theater chain's site 'remembering' a user's location to automatically show them local listings. The more controversial variant is third- ... (view more)

Tue
24
Dec
John Lister's picture

Facebook Stops Using Phone Numbers for Advertisements

Facebook is to stop treating user's phone numbers as a way to target advertising and recommend friends. Critics said the practice undermined a key security measure. The company says it wasn't collecting the numbers directly from phones or the ... Facebook app. Instead, users provided the number when taking advantage of two factor authentication. With this set-up, it means that if a user tries to log in to Facebook on a new device or from a new location, Facebook sends a security code by text message to the number on file. The user then has to type the code in to Facebook before they can login ... (view more)

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