advertising

Wed
10
Aug
John Lister's picture

Facebook to Block Ad-Blockers

Facebook says it will stop ad-blocking software from working on its website. It says ads are a core part of using Facebook, but will give users more control over which ads they see. Andrew Bosworth, who heads up Facebook's advertising division, ... announced the move in a blog post and followed up with comments to the Wall Street Journal. In the post, he accused the makers of ad-blocking tools of accepting money from advertisers to let their ads through, rather than block them. According to Bosworth, that's a sign ad-blocker makers don't always have the user's best interests at ... (view more)

Thu
30
Jun
John Lister's picture

Facebook to Downgrade News Site Links

Facebook says it will give more priority to posts from users' friends and families rather than content from businesses, news sites and other organizations. But the precise details of the changes remain unclear. The change is to the news feed, which ... is the default view when somebody logs into Facebook. Rather than show all the posts the user's friend have made in chronological order, Facebook attempts to rank them by how important and relevant the user will find them. Facebook says this is necessary because there's too much content for most users to read through in its entirety. It ... (view more)

Tue
08
Mar
John Lister's picture

Verizon Fined for Secretive Use of 'Super Cookies'

Verizon has agreed to pay a fine of $1.35 million for its use of controversial "super cookies." The files, which are solely used to track its own users, were set up in a way that made them difficult if not impossible to delete. Cookies are small ... text files placed on a user's computer by a website. In many cases, cookies have a perfectly legitimate use of identifying a visitor, even if the site doesn't have a login or registration system. Examples of such user might include a weather site automatically delivering a forecast for the user's preferred location, or a sports ... (view more)

Tue
24
Nov
John Lister's picture

Yahoo to Ad Block Users: No Email For You

Yahoo has confirmed it has blocked some users from accessing their email if they are running ad-blocking software. It describes it as a test for a small number of users. Several users reported seeing a message reading "Uh oh... We are unable to ... display Yahoo Mail. Please disable Ad Blocker to continue using Yahoo mail." Ironically one of those affected was a former Yahoo executive who at one stage was in charge of revamping the Mail service. (Source: engadget.com ) Ad-Blocking A Hot Topic The move has proven controversial even if it isn't a first. Many sites are set to detect if ... (view more)

Tue
10
Nov
John Lister's picture

FCC: Websites Can Ignore 'Do Not Track' Requests

The Federal Communications Commission (FTC) says it won't force web companies to take any heed of "Do Not Track" tools in web browsers. The move may fatally undermine the technology which is part of all modern browsers. The idea of "Do Not Track" is ... to have a standardized way for users to indicate to website operators that they don't want their online activity tracked. It's designed particularly for situations in which a third-party advertising agency which has access to a website can put a tracking cookie on the computer of a visitor to the site. The next time ... (view more)

Fri
14
Nov
Dennis Faas's picture

Should I Delete my Web Browser Cookies?

Infopackets Reader 'r clee' writes: " Dear Dennis, Every web browser I've used has the option to 'disable third party cookies'. Most articles I've read on privacy say not to allow third party cookies; however, recently, I visited tripadvisor.com to ... read a post, but found my comment wouldn't be accepted unless I enabled third-party cookies. Now, Google is telling me that my Firefox is 'outdated'. When I click the link to find out more detail, it says if I don't enable third party cookies, my email interface will switch to the plain vanilla HTML format ... [Is this] a stab at deeper data mining ... (view more)

Fri
23
May
Brandon Dimmel's picture

Facebook Users Can Expect 'Privacy Checkup' Soon

Facebook wants its users to carry out regular 'privacy checkups' in hopes of winning back trust. The privacy checkup features allows users to choose how much of their personal information is visible to the general public, including photographs, ... email addresses, and smartphone numbers. According to The New York Times, Facebook's new privacy checkup is a response to user and investor concerns that the social networking site's privacy settings are too complicated , making it difficult for many users to protect their personal data. Privacy Checkup to Include Walkthrough of New App ... (view more)

Tue
06
Aug
Dennis Faas's picture

Video Advertisements Coming to Facebook

Facebook is reportedly planning to present users with television-style advertisements. However, marketing types be warned: advertising on the social networking site won't be cheap, with prices for each ad spot exceeding $2 million. Rumors of the ... video advertisements began circulating earlier this year. Now, it's been revealed the company has cemented plans to launch TV-style advertising in the coming months. According to reports, there were delays in finalizing plans because the firm wants to make sure the ads aren't too disruptive or intrusive. Video Ads Aimed At Mass Market Audience ... (view more)

Tue
30
Jul
Dennis Faas's picture

Facebook Mobile Ad Revenue Skyrockets

Facebook has reported second-quarter earnings that far exceed experts' predictions. The key factor behind that unexpected revenue intake: mobile advertising. Facebook recently reported second-quarter earnings of 19 cents per share -- substantially ... higher than the 14 cents per share predicted by analysts. Almost half (41 per cent) of the company's $1.6 billion in advertising revenue came through mobile devices. That's also much higher than expected -- experts had predicted mobile ads to account for about one-third of Facebook's total advertising revenue. Overall, Facebook's mobile ad revenue ... (view more)

Thu
27
Jun
Dennis Faas's picture

FTC to Search Engines: Stop Disguising Ads

The Federal Trade Commission (FTC) is warning two dozen leading search engines -- including Bing, Google, and Yahoo -- that they must do more to show the difference between paid advertising and "natural" search results. The FTC warned that blurring ... the lines between the two could be classed as an unlawful and deceptive practice. The warning comes in a formal letter detailing updates to guidelines first published in 2002. The letter says that since that time, search engines are doing a worse job of distinguishing paid ads and that there has been "a decline in compliance with the letter's ... (view more)

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