advertising

Mon
27
May
Dennis Faas's picture

Google Advertising Deals Under Investigation, Again

Google is yet again under investigation by the Federal Trade Commission (FTC). This time the probe, which is still at a very early stage, involves the firm's advertising practices. The investigation hasn't been officially announced, but sources have ... told both Reuters and Bloomberg that it is under way. (Source: reuters.com ) This investigation centers on Google's advertising network. Specifically, the focus is on the way it accepts advertisements and then places ads on websites that sell space. Google offers its index of web content to find the site where the ad is most likely to generate ... (view more)

Mon
29
Apr
Dennis Faas's picture

T-Mobile's 'No Contract' Deal Deceptive: Critics

T-Mobile's "No Contract" deal is supposed to let a customer sever their relationship with the wireless carrier at any moment. However, Washington state officials have ordered the firm to offer refunds to people who didn't realize that quitting the ... contract would come with a fee. With most smartphone deals, the user only pays a portion of the cost of the handset, while the service provider picks up the rest of the tab. In return, the user is tied to a minimum service term (usually lasting two to three years), during which they must pay a steep early termination fee if they choose to cancel the ... (view more)

Wed
09
Jan
Dennis Faas's picture

Internet Provider Not Allowed to Block Ads: Report

The French government has persuaded one of that country's major Internet providers to drop a plan that would have blocked all website advertising automatically. Government officials said the move could have placed the future of many successful ... websites in doubt. Free, a broadband provider to more than five million French subscribers, proposed to update software on its cable modems to, by default, block website advertisements. Its customers would see a blank space where advertisements appeared on websites delivered via its competitors' Internet services. (The firm's name -- Free -- reflects ... (view more)

Fri
03
Aug
Dennis Faas's picture

'Outdated' Child Data Rules to Change: FTC

A government agency wants to overhaul the rules limiting how websites collect personal data about children. The U.S. Federal Trade Commission (FTC) says the changes would make the rules much clearer and more effective. The current regulations stem ... from the Children's Online Privacy Protection Rule (COPPA), which took effect in 2000 and currently applies to sites aimed at children under 13 years of age. As the rules stand, websites must clearly explain to both children and parents what data they will collect about children and how they plan to use it. Such sites must also get parental ... (view more)

Wed
01
Aug
Dennis Faas's picture

Facebook Advertising May Be a Scam: Report

Facebook's business model is based on advertising. But one disgruntled advertiser claims 80 per cent of the "people" clicking on its advertisements aren't humans at all. Limited Run is a website that lets musicians create an online store in which ... they can sell both physical CDs and digital content. Like many businesses, Limited Run created a promotional page on Facebook and then began advertising on the social networking site to attract visitors to its own home page. According to the company, however, it became suspicious that something was amiss when the details associated with the number of ... (view more)

Fri
30
Mar
Dennis Faas's picture

Firms Told to Reveal Data Handling Secrets

The Federal Trade Commission (FTC) says it wants consumers to know exactly what private details about them a company is collecting, storing, using, and sharing. The new regulations would be part of a plan to encourage businesses to be more ... transparent, open and honest about how they treat their customers' personal information. The FTC already has sufficient powers to establish mandatory regulations about how businesses treat their customers. In this matter, however, the agency has sought approval from Congress, suggesting that the contemplated changes would be substantial enough to go beyond ... (view more)

Thu
22
Mar
Dennis Faas's picture

Free Smartphone Apps Waste Power, Study Finds

A recent study has found that some smartphone applications unnecessarily waste battery life. The worst offenders appear to be free games that make money for their developers by bombarding gamers with advertising. Most free apps fall into one of ... three categories: Promotional tools or pieces of larger information campaigns. Trial or demo versions of apps that charge for their "full" version. Advertising-supported apps that normally display advertising as they operate. Excessive App Power Use: Researchers Identify Causes Apps in the third category -- ad supported -- have attracted the ... (view more)

Wed
14
Mar
Dennis Faas's picture

Yahoo Accuses Facebook of Patent Violations

Yahoo is taking Facebook to court for violating approximately ten patents related to Internet advertising systems. It's the first patent showdown between these two web companies. The lawsuit has been filed in a San Jose, California federal court. ... Yahoo is reportedly represented by the law firm of Quinn Emanuel Urquhart ... (view more)

Tue
06
Mar
Dennis Faas's picture

Facebook 'Logout Ads' to Promote Microsoft Bing

Recently, it was announced that Facebook users would see more advertising promotions in the weeks to come. One of the first companies to come aboard is Microsoft, which will have its Bing search engine page embedded on the logout page of Facebook's ... site. It's reported that after users log out of Facebook, they will be greeted with an interactive Bing advertisement complete with wallpaper and an active search box. Typing a query into the search box will open up a results page in a separate tab. "Logout advertisements" like these are said to be among the newest changes coming to Facebook. ... (view more)

Fri
02
Mar
Dennis Faas's picture

Facebook Users to See More Ads

Facebook has announced it will step up the amount of advertising displayed to users. It plans to include ads within news feeds and, for the first time, on mobile devices. Advertising makes up the vast majority of Facebook's revenue, the remainder ... coming from revenue associated with applications, like Farmville. However, to date Facebook has not followed the traditional model of offering advertisers a variety of different ad sizes and spaces at different prices. Instead, it has concentrated on its ability to target ads at users who meet a specific description set by the advertiser. That's ... (view more)

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